Marketing Operations
Dispensary social content approval workflow
DispensaryVA Editorial TeamPublished
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Marketing Operations
An approval workflow keeps a post from moving directly from draft to publication. It creates a small evidence trail for claims, images, permissions, and the person who approved the final version.
Use stages for brief, draft, factual review, compliance review where needed, final approval, scheduling, and archive. Record the channel, audience, planned date, source material, owner, and approver.
The social media approval checklist covers the final checks. The Google posting calendar can carry approved posts into a broader publishing cadence.
Ask whether every factual statement is supported, whether a promotion is permitted, whether the image has documented permission, and whether the call to action matches the operator’s policy. Do not publish invented prices, guarantees, testimonials, or health claims.
Save the approved copy, asset, timestamp, approver, and any required source. If the live post changes, send it through review again rather than treating a small edit as invisible.
The FTC advertising guidance is an authoritative reference for truthful marketing. Apply applicable cannabis advertising rules as well.
Use the separation required by the operator’s policy; higher-risk claims should receive independent review.
Follow the retention policy and preserve enough context to identify what was actually approved.