Marketing Operations
Dispensary menu data quality checklist

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Marketing Operations

An online menu is only as reliable as the records feeding it. A review should compare the displayed item with the approved source, identify stale fields, and make the owner of each correction visible.
Check product name, category, package or batch reference, available quantity, image, description, allergens where applicable, and displayed compliance language. The dispensary product catalog cleanup guide helps organize source fields. Record approved changes in the menu change log.
Do not invent an image, effect, ingredient, or availability claim to fill a blank. Route missing source data to the product or compliance owner and keep the item unpublished if policy requires.
Google’s structured data quality guidance is useful context for accurate public content, though it is not a cannabis compliance rule.
Name the person accountable for the product record or compliance decision. Administrative support may prepare the edit and evidence.