A working content calendar with owners, approvals, and publish dates
Administrative support for cannabis operators
Age-Gated Marketing Operations
Administrative marketing support for cannabis brands: content calendars, email setup, approved social scheduling, and campaign reporting.
Best fit: Cannabis and hemp brands with an approved marketing direction but not enough administrative time to keep the calendar, email, and publishing queue moving.
ScopeAdministrative work inside your written procedure
ReviewA named operator or manager approves exceptions
AccessMinimum-necessary system permissions
The operational problem
What this work looks like when it has no owner.
Cannabis marketing is slow not because ideas are missing, but because every asset needs approval, every channel has restrictions, and the calendar keeps slipping. The founder writes a post at midnight, the email is assembled late, and nobody has time to check what actually published. The result is inconsistent communication and a compliance review that happens after the fact.
This is not a reason to hand over judgment. It is a reason to give the repeatable part of the work a documented owner, a reliable cadence, and a review path that does not depend on a manager remembering at the end of a long day.
Who this is for
Built for teams with a real queue, not a vague task list.
Cannabis and hemp brands with an approved marketing direction but not enough administrative time to keep the calendar, email, and publishing queue moving.
We are a fit when the work can be described, reviewed, and kept inside clear access limits. We are not a fit when the request is to make licensed decisions on your behalf or to replace an accountable manager.
What we need from your team
- The brand guide, approved claims, and a list of prohibited language
- Access to the approved scheduling, email, and analytics accounts
- A named approver for every asset and campaign
- The current content calendar and channel priorities
- Platform and jurisdiction restrictions your team has already approved
What we handle
The administrative scope.
The exact list is written into the role brief. Anything outside it returns to your named reviewer instead of being improvised.
- Content calendar maintenance and production tracking
- Email campaign assembly, list checks, and send preparation
- Approved social post scheduling and asset organization
- Comment and direct-message moderation within approved language
- Campaign reporting and link tracking checks
- Asset library organization and version control
What you receive
Outputs your team can check.
Good administrative support leaves a record. These are the visible outputs that make the work reviewable, not just busy.
Campaign asset folders with clear versions
Scheduled posts and prepared email drafts
A moderation log for comments and messages that need review
A monthly report covering publishing, engagement, and unresolved approvals
How the work moves
A controlled start, then a reviewed rhythm.
Inventory the channels
We list the active accounts, the approval path, the recurring campaign types, and the places where publishing currently stalls.
Build the calendar
The calendar becomes the single view of what is drafted, approved, scheduled, and published.
Prepare within approval
The assistant assembles approved assets, schedules approved posts, and leaves final compliance judgment with your named approver.
Report the gaps
Monthly review shows late approvals, missing assets, underperforming channels, and language that repeatedly requires correction.
Controls and review
Quality is a visible routine.
- Approval checkbox before an asset can be scheduled
- Restricted-claim checklist for cannabis and hemp copy
- Link and tracking checks before an email or post goes live
- Version control on images, offers, and landing pages
- Monthly review of unpublished, rejected, or corrected items
What stays with your team
Operator authority is not delegated.
- No final compliance or legal approval of marketing copy
- No ad-spend or budget decision
- No platform-policy interpretation on behalf of the brand
- No publishing of unapproved product claims or pricing
- No management of age-gate bypasses or restricted audiences
Final boundaries depend on your license, jurisdiction, internal policy, and the systems you approve. We document them with you before launch.
Common starting scenarios
Where teams usually begin.
These are representative starting points. Your queue, systems, and approval path determine the actual scope.
A monthly content calendar
The assistant maintains the calendar, chases missing assets, prepares approved drafts, and schedules only the items that have cleared the named approver.
An email launch with a short window
The team has approved the offer but not the assembly. The assistant builds the campaign, checks links and audience settings, and sends the preview to the approver before the scheduled send.
A comment thread that needs a boundary
A follower asks for medical advice in a comment. The assistant uses the approved response, avoids a health claim, and routes the thread for review.
Questions before the first call
Marketing Operations FAQ
Can the assistant publish without approval?
Only approved assets are scheduled. The approval path is written into the role, and anything that changes a claim, price, or offer goes back to the named approver.
Do you create the marketing strategy?
The scope is administrative execution and coordination. Strategy, positioning, and final campaign decisions remain with your marketing lead or founder.
Can you manage paid ads?
The assistant can organize assets, schedules, and reporting. Ad spend, targeting decisions, and platform policy interpretation stay with your team.
What happens when a platform changes its rules?
The assistant flags the change and pauses affected work until your approver confirms the new direction. It does not guess at a workaround.
Related services
Other queues that often connect.
Ready to review marketing operations for your operation?
Bring the current queue, the systems, and the approval path. We will tell you what can be delegated and what should stay with your team.
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