Marketing Operations
Dispensary website content audit checklist
DispensaryVA Editorial TeamPublished
website auditcontent operationsSEO
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Marketing Operations
A content audit is a review of pages against known requirements and current source records. It should produce owned fixes, not just a spreadsheet of observations.
Export or enumerate pages, titles, descriptions, canonical URLs, owners, last review date, and status. Add the page type and primary intent so similar pages can be compared fairly.
The internal linking plan can help identify orphaned or weakly connected pages. Use the Google posting calendar if local publishing is part of the review.
Verify factual claims, dates, calls to action, phone and location details, headings, image alternatives, canonical metadata, schema where applicable, and internal links. Check that any external source is still authoritative and relevant.
Classify issues by customer harm, compliance risk, accuracy, broken experience, and opportunity. Assign an owner and due date. Recheck the final page and record the review evidence rather than closing the ticket when code is merely merged.
The W3C accessibility fundamentals provide authoritative accessibility context.
Use a cadence based on how quickly the facts and user needs change, with immediate review after material changes.
No. Content and technical correctness can be checked without analytics.