Marketing Operations
Dispensary local search review workflow
DispensaryVA Editorial TeamPublished
local searchlistingscontent audit
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Marketing Operations
Local search review keeps public business information aligned with the operator’s current records. It is a recurring verification task, not a promise of ranking.
Check name, address, phone, hours, categories, destination URL, photos, and ownership for each listing. The Google Business Profile calendar can track updates. Use the website content audit for the destination page.
Save the source, date checked, person responsible, requested change, platform status, and next review. Never create duplicate listings to force visibility. Remove expired offers and unsupported claims.
Review customer questions through the approved inbox process and escalate inaccurate safety or policy information.
Google’s Business Profile guidelines are the authoritative reference for representation and listing practices.
Set a cadence appropriate to how often hours, services, and local information change.
No. It supports accuracy and discoverability but cannot guarantee search position.