Marketing Operations
Dispensary Google Business Profile posting calendar
DispensaryVA Editorial TeamPublished
Google Business Profilelocal marketingcontent calendar
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Marketing Operations
A local posting calendar makes routine updates easier to review and less likely to drift into unsupported claims. Every item should have a source, owner, and final approval.
Use categories such as hours or access updates, educational content, service explanations, and community information. Avoid creating a cadence that requires the team to invent news. Record the intended audience and expiration date.
The Google posting calendar guide explains a simple planning format. Connect approved drafts to the social content approval workflow before scheduling.
Check the name, address, phone, hours, destination URL, and any offer against the current source record. Include an owner for edits when a holiday or operating change occurs. Remove expired posts promptly.
Keep the approved copy, asset, publication date, approver, and source. If a customer asks a question, route it through the approved inbox process instead of arguing in public.
Google’s Business Profile guidelines are the primary reference for profile representation and content practices.
Plan far enough to review comfortably, while leaving room for verified operational updates.
No. Accuracy and relevance matter more than an arbitrary volume target.