Marketing Operations
Dispensary promotions approval checklist
DispensaryVA Editorial TeamPublished
promotionsmarketingapproval
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Marketing Operations
A promotion should be approved as an operating change, not just a creative asset. The reviewer needs the rule, audience, timing, eligible items, exclusions, and system owner.
Record objective, start and end time, eligible products, customer conditions, required disclosures, channels, and approval owner. The dispensary menu data quality checklist helps verify public product fields. Log each edit in the menu change log.
Avoid health outcomes, unverifiable savings, or scarcity claims. Keep the approved brief and final version together so the team can explain what was actually published.
The FTC advertising and marketing guidance is an authoritative general reference for substantiation and disclosures.
Use the operator’s authority matrix. Marketing may prepare the brief, while a designated business or compliance owner approves regulated or financial conditions.