SEO Operations
Dispensary content brief intake process
DispensaryVA Editorial TeamPublished
content briefsSEO workflowdispensary marketing
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SEO Operations
An intake process keeps daily publishing connected to a real audience question, accurate source material, and a reviewable next step.
Record audience, search intent, proposed title, content family, business purpose, owner, deadline, and related existing pages. The dispensary internal linking plan can help identify contextual destinations before drafting. Use the website content audit to check for an existing page before accepting the brief.
Check existing titles, slugs, research, alternatives, and current service pages for overlap. Reject a topic that needs invented facts, public pricing, unsupported health claims, or a route the site does not own.
Mark each source as authoritative, internal, or background and record what claim it supports. If the source cannot support the planned statement, narrow the statement or remove it.
Define the reader problem, useful sections, two contextual internal links, one authoritative external reference, FAQ needs, and a clear call-first next step. The Google Search Central SEO starter guide provides general search guidance without promising results.
Have a reviewer check facts, links, metadata, duplication, tone, and prohibited claims. Record the final slug and validation result so the next content run can deduplicate it.